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Thursday, October 06, 2011

The 10 Commandments of Steve Jobs: How He Changed The World

The world mourns for the loss of a genius, an innovator, and a charismatic leader.  And may I quote, the world is "iSad"...grieving for now. 

Steve Jobs passed away on October 5, 2011, having suffered from pancreatic cancer for years.

In an article from Newsweek magazine, Steve Jobs is hailed not just as a prominent figure in technology, but also as an Icon in Business, having pushed Apple beyond while he served as its Chief Executive Officer.

Jobs is described as the "wizard among the muggles" and an "American genius" who has changed the world.

The rest of this article lists the exact words printed on Newsweek's September 5, 2011 issue entitled "Exit the King".  These commandments could be among the many important things that Steve Jobs contributed in his lifetime.

America's genius who changed the world.
"Innovation distinguishes between a leader and a follower."
- Steve Jobs (February 24, 1955 – October 5, 2011)

Photo credits: http://sprocketink.com/steve-jobs-throws-in-the-towel/






"The 10 Commandments of Steve"

1) Go for Perfect
Steve Jobs sweats the details.  The night before the first iPod launched, the Apple staff stayed up all night replacing headphone jacks because Jobs  didn't think they were "clicky" enough.

2) Tap the Experts
Steve Jobs hired architect I.M. Pei to design the NeXT logo and recruited Gap's Mickey Drexler to Apple's board before launching the company's retail chain.

3) Be Ruthless
Steve Jobs is as proud of the products he has killed as of the ones he has released.  He worked hard on a Palm Pilot clone, only to kill it when he realized cell phones whould eclipse PDAs.  That freed up his engineers to develop the iPod.

4) Shun Focus Groups
Jobs famously said "People don't know what they want until you show it to them." So he acts as a one-man foucs group, taking prototype products home and testing them for months.

5) Never Stop Studying
When designing early brochures for Apple, he poured over Sony's use of fonts, layout, and the weight of the paper.  Working on the case for the first Mac, he wandered around Apple's parking lot studying the bodywork of German and Italian cars.

6) Simplify
Job's design philosophy is one of the constant simplification.  He ordered the iPod's designers to lose all the buttons on early prototypes, including the on/off button.  The designers complained, then developed the iconic scroll wheel instead.

7) Keep Teams Small
The original Macintosh team was 100 people; no more, no less.  If a 101st person was hired, someone was ditched to make room.  Jobs was convinced he could remember the first names of only 100 people.

8) Use More Carrot Than Stick
Steve Jobs is scary, but his charisma is his most powerful motivator.  His enthusiasm was the primary reason the original Mac team worked 90-hour weeks for three years making the machine "insanely great".

9) Prototype to the Extreme
Everything Steve Jobs does is exhaustively prototyped: the hardware, the software, even Apple's retail stores.  Architects and designers spend a year building a prototype store in a secret warehouse near Apple's headquarters, only to have Jobs scrap the project and start over.

Source: Newsweek's September 5, 2011 issue entitled "Exit the King"


"Innovation distinguishes between a leader and a follower."
- Steve Jobs: February 24, 1955 – October 5, 2011.
The world just lost a genius...but inherited a legacy of excellence in leadership and innovation.

Steve Jobs at a Standford University graduation: "Stay Hungry, Stay Foolish".






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Other Relevant Stories:

About Steve Jobs: Wikipedia
All About Steve Jobs: In Memoriam
Remembering Steve Jobs: His Team in Apple
Steve Jobs: Press Info
Steve Jobs Is Dead: The Human Side of Steve
The 10 Commandments of Steve Jobs [Infographic]
The 10 Commandments of Steve

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