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Sunday, August 03, 2008

How to Win Clients and Keep Them

I have been writing so much HOW-TOs stuff....

I remember extracting information from marketing email blurbs to create HOW-to-CATCH-your-rate-A-Woman articles for a Men's magazine. I might not have satisfied the client very much for the project just ended in a snap, but boy oh boy, I remember how tedious the work went. Spent hours with those emails and felt exhausted each time. Something I might not be very good at, but still I think it was worth trying.

To win clients and keep them, you need to remember our own set of golden rules:
  1. Do unto others what you want others to do unto you - you do not want to be waiting for so long for something that will not come...so when you say something, do it. Meet deadlines and expectations.
  2. If you are in doubt, ask questions - asking saves a lot of guesswork. I got in a big trouble with one client because I assumed to much and asked too little questions.
  3. NEVER Assume! - Refer to rule # 2.
  4. Be honest - integrity can give you peace of mind..and can even win you referrals.
  5. Money is not everything - Everything about business is built on relationships. Maintain good ones, and you are bound to win clients and keep them.
So I guess, I have learned these things after having done loads of work from clients from all over the world...I think there's a great pool of experiences and things to learn for me. In the mean time, I sit at my chair and do my assignments.

So, you know something I do not on how to win clients and keep them? Hit me back!





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